Sesame Street Hits ONE Billion Likes – Power of digital events

Thanks to Sarah of the Conversation by Design blog on this lovely little gem of the Count, counting all the way to one billion. Marking, Sesame Street’s historic place as the first non for profit Youtube channel to reach a billion. What’s remarkable about this is how illustrates the need to create digital events to celebrate digital milestones. Definitely not something that we’ve come across in previous media, where milestones are usually on the production of x years of TV, Radio etc rather than the number of people who are engaged with the media.

So is there a right and wrong way to celebrate milestone? This great blog post from Convince and Convert has a few pointers to share:

Milestone’s aren’t about you – they’re about your community.

Make your milestone about your fans by putting them in the spotlight, thanking them, and encouraging them to be part of the celebration.

Look to your fans for inspiration.

In lieu of crowdsourcing images, an effective way to validate your community is to produce content and hashtags aligned with how your company or brand plays a role in their lives. It will give your community something to rally around.

Goes to show that user generated content can be harnessed to create content as well as virality for a brand. This celebration of digital events is arguably unique to our emerging media.